Strategic Storytelling for Early Oncology Launch

We partnered with a global pharmaceutical company preparing to launch a new prostate cancer treatment across four indications. Faced with over 70 disconnected and complex strategic documents, the global team needed a clear, centralised way to engage and align their regional affiliates.

We developed a user-friendly, interactive Guidebook—turning complexity into clarity. The result: excitement across local teams, time and cost savings, and a new internal standard for early brand planning.

Thank you for this comprehensive and timely resource for our launch preparation efforts for this new product. Unbelievable job — Global Marketing Director, Oncology

Client Challenge

The global brand team was preparing an oncology launch across four indications. Though they had developed extensive data—spanning scientific, customer, and market research—the content was fragmented, difficult to navigate, and lacked cohesive storytelling. With limited time and budget, they needed a way to:

• Communicate the brand’s strategic vision
• Align local markets with launch goals and milestones
• Reduce onboarding time and internal inefficiency

Our Approach

1. Data Synthesis

We reviewed, analysed and consolidated over 75 key documents, covering:

• HCP, Patient and Payer insights
• Clinical data and competitor landscape
• Market structure, trends, and value assessment
  

2. Guidebook Development

We developed a unified narrative for the brand—crafting a story-driven, interactive Guidebook that translated data into digestible insights. Key features included:

• Multimedia integration
• Clear navigation tools
• Referenced and updateable content
  

3. Compliance & Local Adaptation

We managed regulatory reviews and localisation for regional teams, and built an update mechanism to keep the Guidebook current.

Impact

• Stronger Local Engagement: Local teams felt motivated, clear on the opportunity, and confident to create aligned local launch plans
• Operational Efficiency: Faster onboarding, reduced duplication, and consistent messaging saved time and resources
• Internal Best Practice: The Guidebook is now a standard tool for future launches in the organisation
   
  

  Client Feedback

It includes everything: science, insights, and future perspective. This really helps regions and OpCos to develop our strategy — Regional Strategy Lead 

Why It Worked

• We simplified complexity through structured storytelling
• Our synthesis transformed siloed insights into one accessible platform
• We blended strategic clarity with operational usability
  

What This Means for You

If you're preparing for a brand launch and struggling to align cross-functional teams around a fragmented data landscape, our Guidebook model helps:

• Unify your global and local strategy
• Communicate a compelling brand opportunity
• Enable faster, more consistent decision-making
   
  

  Facing similar challenges in your pipeline?

  Let’s talk about how we can build a Guidebook that brings your brand story to life.