Blog

<p><strong>When an established competitor announced new data in an indication critical to our client’s upcoming launch, we moved quickly to assess the threat and define a segmentation strategy that protected our client’s positioning. We analysed the competitive clinical profile, evaluated segmentation frameworks based on treatment decision drivers, and co-created a validated model that enabled the client to focus efforts where they had the strongest advantage—both clinically and commercially.</strong></p><blockquote><p>We were under intense pressure to respond to an unexpected competitor move. The team delivered fast, clear thinking and ran a brilliant workshop that brought the whole team together around a smart, actionable strategy. Hugely appreciated — Global Marketing Lead, Oncology Franchise</p></blockquote><h3>Client Challenge</h3><p>A global oncology team preparing to launch in first-line metastatic breast cancer was confronted by a new clinical data release from a competitor already well-known in adjacent indications. The client urgently needed to:</p><ul><li>Understand where this new data might shift treatment choices<br></li><li>Isolate patient subgroups where their therapy had a stronger benefit–risk profile<br></li><li>Avoid wasting commercial effort in areas where the competitor’s clinical fit was stronger</li></ul><h3>Our Approach<br></h3><p><strong>1. Rapid Threat Assessment</strong><br>We analysed the clinical and strategic implications of the competitor’s data, identifying:</p><ul><li>Key differentiators and vulnerabilities<br></li><li>Likely adoption behaviours<br></li><li>Patient segments most exposed to competitive displacement<br></li></ul><p><strong>2. Segmentation Framework Development</strong><br>We created multiple segmentation models based on real-world treatment drivers, such as:</p><ul><li>Biomarker status × disease burden<br></li><li>Disease burden, progression speed, and biomarker status</li><li>Stage of disease × biomarker status</li></ul><p>Each segmentation approach was assessed based on opportunity size, strategic clarity, and competitive risk.</p><p><strong>3. Cross-Functional Workshop Facilitation</strong><br>We convened global commercial, medical, and insight leaders in a fast-turnaround workshop to:</p><ul><li>Evaluate each segmentation option<br></li><li>Pressure-test attractiveness, risk, and fit<br></li><li>Align on a preferred segmentation structure based on real-world behaviours</li></ul><p><strong>4. Final Strategy Output</strong><br>We finalised a segmentation model that prioritised patients with high disease burden and rapid progression—where the client’s therapy had the strongest differentiation—and de-emphasised segments where the competitor’s presence or data strength was likely to dominate.</p><h3>Impact<br></h3><ul><li>Delivered a workshop and validated segmentation strategy within days of the competitive data release<br></li><li>Empowered the brand team to focus on high-opportunity, low-risk patient groups<br></li><li>Aligned global functions around a consistent targeting and messaging approach<br></li><li>Informed HCP engagement strategy and supported objection handling</li><li>Strengthened confidence heading into a complex and evolving launch environment</li></ul><h3>Why It Worked</h3><ul><li>Balanced speed and depth—responding quickly without sacrificing strategic quality<br></li><li>Grounded segmentation in decision drivers, not just demographics<br></li><li>Built shared ownership through co-creation and stakeholder engagement<br></li><li>Focused the brand on where it could lead, not just compete<br></li></ul><h3>What This Means for You<br></h3><p>If you’re preparing for a launch in a crowded or fast-moving market, we can help you:</p><ul><li>Segment your opportunity space with competitive and clinical clarity<br></li><li>Protect your strategic position through agile response planning<br></li><li>Enable confident commercial decisions under uncertainty</li><li>Align global and regional teams around a winning path forward</li></ul><h3>Need a segmentation strategy that withstands competitor disruption?<br></h3><p>Let’s talk about how we can help you move fast—and position smart. Hit the get in touch button below.</p>

Segmentation as a Shield: Oncology Competitor Threat Response

Brand. Business Marketing Words Typography Concept

<p><strong>Launching five years behind the market leader, our client’s prostate cancer therapy risked being perceived as a commodity. We partnered with global and regional teams to shift the narrative—building an ‘above-competitor’ positioning rooted in broader market needs and long-term clinical strategy. Through a structured and collaborative process, we developed and embedded a differentiated brand position that resonated across functions and regions, and helped redefine the product's role in the treatment landscape.</strong></p><blockquote><p>I have really enjoyed working with you all and I am really happy with the outcome — Global Marketing Leader, GU Oncology</p></blockquote><h3>Client Challenge</h3><p>The client was preparing to launch a prostate cancer product across four indications over a five-year window. Challenges included:</p><ul><li>Late market entry compared to the main competitor<br></li><li>Internal scepticism and low buy-in from regional teams<br></li><li>Complex and evolving market dynamics over the planned launch timeline<br></li></ul><p>There was an urgent need for a unifying global brand position that could:</p><ul><li>Differentiate the product beyond “me too” perception<br></li><li>Address changing market needs</li><li>Engage and align global and regional stakeholders</li></ul><h3>Our Approach</h3><p><strong>1. Market and HCP Insight Gathering</strong><br>We conducted in-depth qualitative research with healthcare professionals across key regions. This uncovered regional market drivers, shifts in clinical practice, and future trends. We framed the positioning at the market level—not just within the treatment class.</p><p><strong>2. Iterative Concept Development</strong><br>Working closely with both strategy and insight teams, we enabled an agile, collaborative process for concept development and testing. This ensured positioning options evolved in real time and reflected stakeholder input.</p><p><strong>3. Internal Engagement and Activation</strong><br>We ran a series of structured engagement sessions to build belief and ownership across internal teams:</p><ul><li><strong>Market Shaping Workshop: </strong>Brought regional teams into early-stage thinking to encourage co-creation and buy-in<br></li><li><strong>Medical Team Enablement: </strong>Introduced the concept of commercial positioning to the medical function to broaden cross-functional understanding</li><li><strong style="font-family: inherit;" data-mce-style="font-family: inherit;">Positioning Refinement Workshop: </strong><span style="font-family: inherit; font-weight: inherit;" data-mce-style="font-family: inherit; font-weight: inherit;">Enabled regions to shape the final articulation, reflecting local market realities&nbsp;</span></li></ul><h3>Impact</h3><ul><li>A clear and differentiated global brand positioning was agreed and adopted<br></li><li>Cross-functional alignment and enthusiasm built around a shared launch ambition<br></li><li>A pivotal registration trial was re-designed to better support the refined positioning<br></li><li>A broader clinical development and data-generation plan was created to substantiate future claims</li><li>The project established a model for collaborative positioning across oncology assets</li></ul><h3>Why It Worked<br></h3><ul><li>We focused on market evolution rather than product comparison<br></li><li>Positioned the brand above the competitive set, not just against it<br></li><li>Involved global and regional voices from the start</li><li>Created clarity and belief at both strategic and tactical levels</li></ul><h3>What This Means for You<br></h3><p>If you’re bringing a late entrant to market, we can help you:</p><ul><li>Define a unique space that reframes market perceptions<br></li><li>Drive internal belief in a differentiated launch vision<br></li><li>Align cross-functional teams around a clear, actionable strategy<br></li><li>Build a development plan that supports your positioning<br></li></ul><h3>Need to reposition your brand against tough competition?</h3><p>Let’s talk about building a strategy that moves your team—and the market.</p>

Global Positioning for a New-to-Market Oncology Brand

Empty forked road over conceptual dramatic sky

<h3><strong>Building Future-Proof Strategy in a Complex, Evolving Healthcare Landscape</strong></h3><p><strong>With the healthcare environment evolving at pace, we worked with a global leadership team to build a robust strategy that could withstand a range of future scenarios. Using our structured scenario planning process, we helped them explore critical uncertainties, align cross-functional teams, and develop a strategic roadmap equipped with contingency plans, clear priorities, and early warning indicators. The result: long-term confidence in a short-term world.</strong></p><blockquote><p>This process was exceptional in helping us gain consensus on the things we must do now to anticipate the future — Global Strategy Lead, Healthcare Franchise</p></blockquote><h3>Client Challenge</h3><p>The client was navigating a rapidly evolving landscape, with new competitors entering the market, shifting regulatory frameworks, and unpredictable customer behaviours. They recognised that historical data alone would not equip them to make sound decisions for the years ahead. Their key questions included:</p><ul><li>How do we build strategy when the future is uncertain?<br></li><li>Which external trends should we act on, and which are distractions?<br></li><li>How can we align teams around a plan that works, regardless of how the market evolves?&nbsp;</li></ul><h3>Our Approach</h3><p><strong>Phase 1: Strategic Alignment</strong><br>We began by identifying the core business questions that needed to be answered. Through stakeholder interviews and team workshops, we aligned internal teams on strategic priorities and what success should look like.</p><p><strong>Phase 2: Trend Mapping and Insight Generation</strong><br>We conducted desk research, reviewed internal data, and engaged with external experts to identify the most relevant trends and uncertainties. These insights were shaped into a stimulus pack designed to challenge conventional thinking.</p><figure id="figure-q65ub02x2fmbamhzxw"><img id="q65ub02x2fmbamhzxw" src="https://media.gettyimages.com/id/2148690217/photo/diverse-group-of-young-business-people-working-in-office-using-colorful-sticky-notes-on-wall.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=d0321JwtuNvMxqcRwSZhVd_m7DQdH7kPO0QAK1W_Kdg=" alt="Diverse group of young business people working in office using colorful sticky notes on wall to organize their ideas." title="Diverse group of young business people working in office using colorful sticky notes on wall to organize their ideas." class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2148690217/photo/diverse-group-of-young-business-people-working-in-office-using-colorful-sticky-notes-on-wall.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=d0321JwtuNvMxqcRwSZhVd_m7DQdH7kPO0QAK1W_Kdg=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p><strong>Phase 3: Scenario Development Workshop</strong><br>Over two intensive days, we facilitated a hands-on workshop to co-create four distinct, plausible future scenarios. These helped the team move beyond forecasting and begin thinking in terms of strategic agility.</p><p><strong>Phase 4: Scenario Visualisation</strong><br>We transformed each scenario into engaging and tangible formats—such as newspaper front pages or narrative video summaries—making each future world easy to understand and compelling to explore.</p><p><strong>Phase 5: Strategy Design Across Futures</strong><br>In a follow-up strategy workshop, we helped the team identify strategic choices that would succeed across all scenarios. This included priority actions, risk mitigation plans, and indicators that would help detect which future was unfolding.</p><p><strong>Phase 6: Action Planning and Recommendations</strong><br>We delivered clear, actionable guidance on what to implement immediately, what to track, and where to stay flexible. This included structured workstreams and defined roles across markets and functions.</p><p><strong>Phase 7: Implementation and Monitoring</strong><br>We set up a six-monthly review process to help the leadership team monitor market shifts, test original assumptions, and adjust course as needed. This included a custom tracker and structured executive checkpoints.</p><figure id="figure-4xqyz04f56embaml23s" class=""><img id="4xqyz04f56embaml23s" src="https://media.gettyimages.com/id/834714544/photo/opioid-crisis-newspaper-headline-newspaper-is-on-a-desk.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=hQ9m754StGliSute-3qnHJNz1ff4apcwE0BuPv_XTis=" alt="Opioid Crisis Newspaper Headline. Newspaper is on a Desk" title="Opioid Crisis Newspaper Headline. Newspaper is on a Desk" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/834714544/photo/opioid-crisis-newspaper-headline-newspaper-is-on-a-desk.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=hQ9m754StGliSute-3qnHJNz1ff4apcwE0BuPv_XTis=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Impact</h3><ul><li>Strategic alignment across global leadership<br></li><li>A flexible plan designed to perform under multiple future conditions<br></li><li>Clearly defined contingency triggers and early warning indicators<br></li><li>Greater confidence in long-term planning and near-term decision-making<br></li><li>A scalable scenario process that can be applied across franchises<br></li></ul><h3>Why It Worked</h3><ul><li>Co-creation drove ownership and internal alignment<br></li><li>Structured process converted ambiguity into practical action<br></li><li>Creative storytelling brought complex scenarios to life<br></li><li>Strategy was designed not just to survive change—but to adapt with it<br></li></ul><h3>What This Means for You</h3><p>If your strategy needs to stand up to uncertainty, we can help you:</p><ul><li>Clarify your critical decision points</li><li>Build strategic plans that succeed across multiple future outcomes<br></li><li>Align your organisation with clarity and flexibility</li><li>Monitor and adapt based on real-world developments</li></ul><h3>Is your current strategy built to withstand what’s coming next?</h3><p>Let’s talk about how scenario planning can strengthen your future plans.</p>

Scenario Planning for Strategic Foresight

Winning strategy in business highlighting productivity, innovation, and female leadership. 3d rendering.

<p><strong>As IL-17 therapies prepared to disrupt the immunology market, we partnered with a global brand team to shape a forward-looking response strategy. Through a multi-scenario, role-play-based competitor response planning workshop, we helped the team anticipate competitor behaviour, stress-test internal assumptions, and develop tangible, field-ready action plans—aligning stakeholders quickly and building momentum behind a clear counterstrategy.</strong></p><blockquote><p>We left with total clarity—not just on the threat, but on how to respond. It accelerated alignment and action across our regional teams — Global Commercial Lead, Immunology</p></blockquote><h3>Client Challenge</h3><p>The client faced an emerging competitive threat: the imminent launch of an IL-17A therapy with strong positioning in psoriatic arthritis (PsA) and axial spondyloarthritis (axial-SpA). The new entrant claimed superior skin outcomes and parity on joint efficacy—risking a shift in treatment algorithms and threatening the incumbent IL-12/23 inhibitor's established market share.</p><p>Key concerns included:</p><ul><li>Dermatologists initiating treatment for PsA without rheumatology referral</li><li>Competitive messaging focused on “first-line, better skin outcomes”</li><li>Innovative contracting and biosimilar-level pricing strategies</li><li>Loss of positioning in the bio-naïve segment<br></li></ul><p>There was a clear need to anticipate the competitor’s strategy, mobilise teams, and act ahead of the launch.</p><h3>Our Approach</h3><p><strong>Competitive Intelligence Simulation</strong><br>We designed and facilitated a two-day competitor response workshop, bringing together global and regional stakeholders across functions. This immersive session included:</p><ul><li>Deep-dive analysis of the competitor’s mindset and historical launch behaviours</li><li>Development of four distinct competitive strategy scenarios</li><li>Role-play simulation of the competitor’s moves across commercial, medical, and access functions</li><li>Prioritisation of response levers and risks to the current brand strategy<br></li></ul><p><strong>Scenario-Based Strategic Planning</strong><br>Together with the client team, we explored four potential strategies the competitor might employ:</p><ul><li>Aggressive First-Line Launch</li><li>Dermatology-Led Market Penetration</li><li>Dual Dermatology–Rheumatology Approach</li><li>Long-Term Investment Strategy</li></ul><p>Each scenario was matched with a tailored counter-strategy, identifying the tactical and strategic actions needed.</p><figure id="figure-oi11df6ab8mbalfdcl"><img id="oi11df6ab8mbalfdcl" src="https://media.gettyimages.com/id/832101658/photo/young-creative-business-people-meeting-at-office.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=iKFnnZIqxv_hm-Pbws_y9nuK_DdJ3am_BUdCpx6Wwps=" alt="Young creative business people meeting at office." title="Young creative business people meeting at office." class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/832101658/photo/young-creative-business-people-meeting-at-office.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=iKFnnZIqxv_hm-Pbws_y9nuK_DdJ3am_BUdCpx6Wwps=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p><strong>Tangible Outputs</strong><br></p><ul><li>A prioritised competitive action plan for global and affiliate use</li><li>Strategic guidance on field readiness and referral dynamics</li><li>Recommended updates to positioning, access strategy, and evidence generation</li><li>Alignment tools to support internal decision-making and team mobilisation<br><h3>Impact</h3></li><li>Teams gained <strong>rapid clarity </strong>on the nature and scale of the threat</li><li>A <strong>cohesive global plan </strong>was activated with urgency and precision<br></li><li>The <strong>brand narrative was strengthened </strong>across both rheumatology and dermatology<br></li><li>Market <strong>share risk was reduced </strong>by pre-empting early switching behaviours<br></li><li>The workshop approach is now a model for competitor response planning across other portfolios<br></li></ul><figure id="figure-qt81ow80imbalisgb"><img id="qt81ow80imbalisgb" src="https://media.gettyimages.com/id/1738758142/photo/multiracial-colleagues-working-inside-business-office-with-glass-walls-entrepreneurs-people.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=V0I59RZeG2m443oX9xCy7R5BIkCSya35e7HzqRFMvn4=" alt="Multiracial colleagues working inside business office with glass walls - Entrepreneurs people sharing ideas at teamwork meeting - Brainstorming and startup concept - Main focus on center hispanic man" title="Multiracial colleagues working inside business office with glass walls - Entrepreneurs people sharing ideas at teamwork meeting - Brainstorming and startup concept - Main focus on center hispanic man" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1738758142/photo/multiracial-colleagues-working-inside-business-office-with-glass-walls-entrepreneurs-people.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=V0I59RZeG2m443oX9xCy7R5BIkCSya35e7HzqRFMvn4=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Why It Worked</h3><ul><li>Immersive role-play brought the competitor strategy to life</li><li>Scenario planning created strategic confidence in an uncertain landscape<br></li><li>Output was practical and designed for execution, not just slides<br></li><li>The process enabled faster internal buy-in and decision-making</li></ul><h3>What this Means for You</h3><p>If you're facing a disruptive competitor or the entry of a new class, we can help you:</p><ul><li>Understand their likely strategy<br></li><li>Align internal teams early<br></li><li>Build decisive, field-ready counterplans<br></li><li>Turn competitive pressure into strategic momentum<br>&nbsp;<h3>Preparing to defend your market position?</h3></li></ul><p>Let’s talk about how we can help you stay one step ahead.</p>

Competitive Advantage in Immunology

Low Angle View Of Tree Branches Seen Through Lens Held By Hand

<p><strong>We partnered with a global pharmaceutical company preparing to launch a new prostate cancer treatment across four indications. Faced with over 70 disconnected and complex strategic documents, the global team needed a clear, centralised way to engage and align their regional affiliates. </strong></p><p><strong>We developed a user-friendly, interactive Guidebook—turning complexity into clarity. The result: excitement across local teams, time and cost savings, and a new internal standard for early brand planning.</strong></p><blockquote><p>Thank you for this comprehensive and timely resource for our launch preparation efforts for this new product. Unbelievable job — Global Marketing Director, Oncology</p></blockquote><figure id="figure-a4fesq031imbajpabe"><img id="a4fesq031imbajpabe" src="https://cdn.durable.co/blocks/1172Okf9m9Kuzr30MHyNo4mhfWikGPAnGGo5BuQX3WUHXAZaCp0Cm4pRawWYEPek.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 1/1; object-position: 50% 90%;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="50%" data-positiony="90%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1172Okf9m9Kuzr30MHyNo4mhfWikGPAnGGo5BuQX3WUHXAZaCp0Cm4pRawWYEPek.jpg" data-mce-style="aspect-ratio: 1/1; object-position: 50% 90%;"></figure><h3><strong>Client Challenge</strong></h3><p>The global brand team was preparing an oncology launch across four indications. Though they had developed extensive data—spanning scientific, customer, and market research—the content was fragmented, difficult to navigate, and lacked cohesive storytelling. With limited time and budget, they needed a way to:</p><ul><li>Communicate the brand’s strategic vision</li><li>Align local markets with launch goals and milestones</li><li>Reduce onboarding time and internal inefficiency</li></ul><h3><strong>Our Approach</strong></h3><p><strong>1. Data Synthesis</strong></p><p>We reviewed, analysed and consolidated over 75 key documents, covering:</p><ul><li>HCP, Patient and Payer insights</li><li>Clinical data and competitor landscape</li><li>Market structure, trends, and value assessment<br></li></ul><p><strong>2. Guidebook Development</strong><br></p><p>We developed a unified narrative for the brand—crafting a story-driven, interactive Guidebook that translated data into digestible insights. Key features included:</p><ul><li>Multimedia integration</li><li>Clear navigation tools</li><li>Referenced and updateable content<br></li></ul><p><strong>3. Compliance &amp; Local Adaptation</strong></p><p>We managed regulatory reviews and localisation for regional teams, and built an update mechanism to keep the Guidebook current.</p><h3><strong>Impact</strong></h3><ul><li><strong>Stronger Local Engagement: </strong>Local teams felt motivated, clear on the opportunity, and confident to create aligned local launch plans</li><li><strong>Operational Efficiency: </strong>Faster onboarding, reduced duplication, and consistent messaging saved time and resources</li><li><strong>Internal Best Practice:</strong> The Guidebook is now a standard tool for future launches in the organisation<br>&nbsp;<br><h3><strong>Client Feedback</strong></h3></li></ul><blockquote><p>It includes everything: science, insights, and future perspective. This really helps regions and OpCos to develop our strategy — Regional Strategy Lead&nbsp;<br></p></blockquote><h3><strong>Why It Worked</strong></h3><ul><li>We simplified complexity through structured storytelling</li><li>Our synthesis transformed siloed insights into one accessible platform</li><li>We blended strategic clarity with operational usability<br></li></ul><h3><strong>What This Means for You</strong><br></h3><p>If you're preparing for a brand launch and struggling to align cross-functional teams around a fragmented data landscape, our Guidebook model helps:</p><ul><li>Unify your global and local strategy</li><li>Communicate a compelling brand opportunity</li><li>Enable faster, more consistent decision-making<br>&nbsp;<br><h3><strong>Facing similar challenges in your pipeline?</strong></h3>Let’s talk about how we can build a Guidebook that brings your brand story to life.</li></ul>

Strategic Storytelling for Early Oncology Launch

Business woman drawing global structure networking and data exchanges customer connection on dark background

<h3>Visualising Influence to Drive Smarter Stakeholder Engagement</h3><p><strong>We worked with a UK-based healthcare brand to address a common problem: limited visibility of how NHS stakeholders actually influence specialised commissioning decisions. By building an interactive, organisation-wide stakeholder mapping solution, we uncovered key influencers, visualised decision-making networks, and embedded a standardised process for continuous learning. This enabled our client to sharpen their engagement strategies, protect institutional knowledge, and have greater impact in conversations that matter.</strong></p><blockquote><p>The stakeholder map gave us a level of clarity we hadn’t had before. It helped our teams prioritise the right conversations and stop wasting time with the wrong ones — National Access Lead, UK Healthcare Company</p></blockquote><h3>Client Challenge</h3><p>The client had limited understanding of who was truly influential in the specialised commissioning process within NHS England. Their field teams were collecting information independently, resulting in:</p><ul><li>Inconsistent and incomplete data<br></li><li>No centralised system for knowledge sharing<br></li><li>Risk of stakeholder knowledge being lost when staff left the organisation<br></li></ul><p>They needed a robust and scalable approach to stakeholder mapping to improve engagement, reduce duplication, and unlock institutional memory.</p><h3>Our Approach</h3><p><strong>1. Mapped the NHS Landscape</strong><br>We built a clear, high-level view of NHS England’s specialised commissioning structure using internal experts and desk research—establishing the foundation for mapping influence.</p><p><strong>2. Designed a Data Framework</strong><br>We developed a standardised system to gather and structure stakeholder data—covering roles, relationships, influence patterns, and strategic importance.</p><p><strong>3. Validated with Field Insight</strong><br>We complemented desk research with insights from regional teams—capturing real-world knowledge and validating stakeholder behaviours on the ground.</p><p><strong>4. Built Visual Stakeholder Maps</strong><br>We visualised relationships and influence using advanced stakeholder mapping tools, creating a dynamic and interactive map that made complex networks intuitive and navigable.</p><p><strong>5. Embedded into the Organisation</strong><br>To ensure sustained impact, we created training materials, ran group workshops and 1:1 sessions, and embedded the mapping framework into day-to-day operations.</p><figure id="figure-wwh67lnorambaqg553" class="selected"><img id="wwh67lnorambaqg553" src="https://cdn.durable.co/blocks/33iGGGK5WCQ8XK13vmyjEPsAeDFp57pyxyoyMeCETt5U6oJLSOk0thw9lFaiuZVa.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/33iGGGK5WCQ8XK13vmyjEPsAeDFp57pyxyoyMeCETt5U6oJLSOk0thw9lFaiuZVa.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Impact<br></h3><ul><li>Created a living, interactive map of stakeholder influence in NHS specialised commissioning<br></li><li>Improved engagement with hard-to-reach but high-impact individuals<br></li><li>Reduced risk of knowledge loss due to staff turnover<br></li><li>Standardised how stakeholder insight is collected, validated, and used across the organisation<br></li><li>Empowered the team to act strategically—not just reactively—in stakeholder engagement<br></li></ul><h3>Why It Worked</h3><ul><li>Combined desk research with in-field insight for accuracy<br></li><li>Created not just a tool, but a repeatable internal capability<br></li><li>Embedded visual outputs that make complex systems easy to grasp</li><li>Aligned stakeholder strategy across sales, access, and medical functions</li></ul><h3>What This Means for You<br></h3><p>If your team lacks clarity on who actually influences decisions, we can help you:</p><ul><li>Map and visualise decision-making networks<br></li><li>Standardise stakeholder knowledge across teams<br></li><li>Protect your stakeholder intelligence from loss<br></li><li>Improve engagement with the people who truly matter</li></ul><h3>Want to visualise your stakeholder ecosystem and engage with more impact?<br></h3><p>Let’s talk about building a stakeholder mapping solution that works.</p>

INSTRAVI Health

Case Studies

Segmentation as a Shield: Oncology Competitor Threat Resp...

Global Positioning for a New-to-Market Oncology Brand

Scenario Planning for Strategic Foresight

Competitive Advantage in Immunology

Strategic Storytelling for Early Oncology Launch

Mapping Stakeholder Influence in NHS Specialised Commissi...